Consumer research has consistently shown that pharmacists are one of the most trusted healthcare professionals. This applies to the traditional professional practices known to consumers and to other healthcare professionals such as community, hospital, and consultant pharmacy. However, the supply and demand of pharmacists in these traditional settings has fluctuated greatly in recent years, and lately it has been more difficult to find the right position upon graduation.
This is one of the reasons pharmacists are increasingly looking towards opportunities outside traditional pharmacy practice, such as those offered within the pharmaceutical industry. The newly licensed PharmD is considered a medication expert, having extensively studied pharmacology, pharmaceutics, and biochemistry in addition to rotating through clinical and community settings to provide direct patient care services and perform drug utilization and drug information reviews. Pharmacists can also apply their skills in the pharmaceutical industry setting, especially as companies gravitate towards more complex specialty medicines that require a higher level of sophistication from their professional employees. Just as other industries have turned toward professionals with a high level of technical expertise, the pharmaceutical sector may significantly benefit if they turn to pharmacy graduates to handle many departmental responsibilities.
In addition, the opportunity exists for pharmacy graduates to benefit pharmaceutical industry employers in other ways, including the opportunity to elevate their corporate image with consumers, healthcare providers, and health insurers.
Based upon this opportunity for pharmacy graduates and the pharmaceutical industry, the IPhO National Fellows Council is sponsoring the VIP Advocacy Challenge. This challenge goes out to all of the IPhO Student Chapters nationally, as an opportunity to increase the awareness and recognition among healthcare consumers, providers, payers, and industry employers of the critical contributions that pharmacy graduates are making within the pharmaceutical industry. Each IPhO chapter is being invited to develop an outreach platform that advocates for the contributions and benefits that industry pharmacists have in supporting the role of industry in improving patients’ quality of life.
The invitation of the VIP Advocacy Challenge has just recently been sent out to all IPhO Student Chapters and applications are to be completed by October 10, 2014. After application submission, feedback and support will be provided to chapters by the INFC, in order to ensure the success of student chapters’ projects and align challenge ideas with the goals of this advocacy challenge and the IPhO mission. Chapters will then have the opportunity to execute the project by March 15, 2015.
Student chapters will be eligible for recognition from the INFC and IPhO leadership team with participation in this challenge. One of the many benefits of this initiative will be the close collaboration between the INFC and each of the IPhO Student Chapters.
Authored By: Jonathan Douek, IPhO Student Pharmacist Intern and Temple PharmD Candidate 2017