This year's VIP Case Competition saw no shortage of thoughtful, creative, and well-crafted submissions, with University of Illinois at Chicago (UIC) College of Pharmacy taking home the second place cash prize.
The creative process of UIC Student Chapter Members began long before the start of their product development, when they approached their faculty advisor with an innovative concept: encourage students to participate in the VIP Case Competition to earn credit toward their elective requirement.
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Melissa Rodenbach
Melissa Rodenbach serves as the Director, Marketing and Communications for IPhO. Among other marketing roles, Melissa previously worked with the Rutgers Pharmaceutical Industry Fellowship Program, where she helped establish the brand's social media presence and email marketing strategy to engage and connect current and prospective fellows.
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